What is the Future of the New Virgin Australia?

Boston-based Bain Capital has won the bid for Virgin Australia; following the withdrawal of Cyrus Capital’s competing offer. Bain has vowed to keep thousands of jobs and strengthen Virgin’s business model to ensure continued viability. Expansion and Retraction of Services Mike Murphy, Managing Director of Bain Asia-Pacific, has promised to drastically overhaul Virgin’s current regional network. In a statement, Mr Murphy hinted that the new Virgin will axe unprofitable routes and commence new regional services. “Under our ownership we will … Continue reading What is the Future of the New Virgin Australia?