ANA unveiled “AirJapan”, a new airline brand for medium-haul international routes.
The new carrier, which will operate Boeing 787-8s, with service launch expected in the second half of FY 2023.
Previously in fall 2020, ANA Group announced a new airline brand as part of the transformation of its business model to pursue growth and the ability to quickly respond to a wide range of customer preferences.
The exact routes and specific dates of the scheduled first flight is still under consideration as ANA is closely monitoring trends in the recovery of demand for international flights.
“We are excited to begin unveiling AirJapan and the selectable service and comfortable cabin experience it will offer passengers,” said Hideki Mineguchi, President of Air Japan. “By focusing on medium-haul international routes, the ANA Group will be better equipped to meet emerging trends for international travel at a competitive price. We are proud to be part of the team that is increasing options for travelers while also bringing the same commitment to quality and safety found across the ANA Group.”
Brand concept
The brand philosophy can be summed up in the phrase “Fly Thoughtful”, which expresses the airline’s caring, thoughtful and gentle approach. As an airline that is friendly and caring to all, we aim to create a completely new kind of air travel experience based on both Japanese ideas and a commitment to quality.
Brand logo, colors, and aircraft design
The brand name “AirJapan” was selected in order to convey to people around the world that we are a Japanese airline, and to remind customers that we offer “Japanese Quality” in all that we do.
The logo is based on the “(Ai)r” and “J(apan)” featured in the brand name, and is inspired by the image of a kind and thoughtful hand-to-hand interaction.
The brand’s color combines the traditional Japanese colors “Ai (indigo)” and “Akebono (sunrise)”. The indigo color expresses the skills and careful technique involved in the traditional Japanese art of indigo dyeing, a complex process that requires “Trust & Thoughtfulness” from the artisan. The sunrise color was inspired by the spring season of Japan and represents comfortable warmth to demonstrate our commitment to “Comfort & Care”.
"Our goal is to create a completely new kind of air travel experience that is neither a full-service nor low-cost carrier (LCC), combining the best of both worlds while also featuring Japanese-style ideas and quality."
Hideki Mineguchi, President of Air Japan
AirJapan becomes the second medium-haul, leisure carrier to operate from Japan, after low-cost operator Zipair.