Korean Air has introduced its new corporate identity on March 11, revealing a modernized version of its signature Taegeuk symbol.
The unveiling took place at the airline’s headquarters hangar in Seoul during an exclusive event titled "Rising Night." Approximately 1,000 guests, including employees, industry leaders and media representatives, attended the event.
Korean Air’s new logo integrates the Taegeuk symbol with the logotype “KOREAN AIR.” The symbol is rendered in dark blue, reinforcing the airline’s prestigious identity.
Adding to the excitement, Korean Air also unveiled its new aircraft livery. As the curtain lifted, a Boeing 787-10 featuring the new design was revealed.
According to Korean Air, their new livery showcases a bold “KOREAN” logotype, symbolizing its confidence as South Korea’s flagship carrier. The modern design features an enlarged logo and symbol for greater visual impact while maintaining overall balance. While preserving its signature sky-blue color, the airline has introduced a newly developed paint for a metallic effect to enhance its premium image.
This aircraft, registered as HL8515, showcases the airline’s latest Prestige Suites 2.0 cabin interiors and is set to enter service on March 12, operating from Seoul Incheon to Tokyo Narita.
During his address, Walter Cho, Chairman and CEO of Hanjin Group and Korean Air, shared his vision for the airline’s future. "As a unified Korean Air, we are committed to more than just transportation—we aim to connect people, cultures and the world through the skies. With this foundation, we will build an industry-leading safety system, elevate the customer experience and strengthen trust through open communication with all stakeholders. Together, we’ll create a more connected and better world.”
"With the full integration of Asiana Airlines, our role as Korea’s flagship carrier has grown even more significant. We will bring together our expertise, refine our strengths and unite cultures to create an innovative, unmatched airline experience."
Walter Cho, Chairman and CEO of Hanjin Group and Korean Air
This marks the first major brand update since 1984 when Korean Air introduced the Taegeuk symbol. Recognized globally, it remains a powerful representation of both the airline and the nation. The new corporate identity will be phased in across aircraft liveries, inflight services and key customer interaction points.
Upgraded Cabin and Service
Earlier today, Korean Air unveiled its newly upgraded inflight meals at Grand Hyatt Incheon. Designed to align with the airline’s new corporate identity, these enhancements aim to elevate the premium travel experience through refined dining and service offerings.
Korean Air has collaborated with Chef Seakyeong Kim, owner of Cesta in Seoul, to curate an exclusive selection of fine-dining-inspired meals. Featuring seasonal ingredients and innovative culinary techniques, these new dishes bring a gourmet experience to the skies.
Highlighting Korean culinary heritage, the airline has also developed signature dishes such as octopus nurungji rice, beef brisket bibimbap, abalone rice and royal hot pot (Shinseollo).
Economy-class meals options have been also expanded beyond the traditional beef bibimbap to include salmon bibimbap and spicy stir-fried octopus with pork.
For enhanced comfort, first-class bedding will feature premium materials from Italian luxury brand Frette, accompanied by an innovative Air Coil mattress from Eco World. First-class passengers will also receive Frette loungewear for a more relaxing onboard experience.
Premium-class amenity kits, created in exclusive collaboration with British luxury brand Graff, consist of elegant pouches containing skincare products including perfume.
The Korean Air upgraded inflight dining and service offerings will debut on March 12 across 10 major long-haul routes, including flights to New York, Paris and London.
By June, these enhancements will be available on all long-haul routes, followed by a rollout to medium and short-haul routes starting in September.