Saudia Unveils New Brand Identity and Livery

SAUDIA has unveiled a new brand identity and livery during an event in Jeddah, restoring its 1980s brand design with minor updates. The new brand image looks familiar as it is a reworked logo and font used by the airline from 1971 to 1996. Currently, an Airbus A321neo, Boeing 777, and 787 feature the retro livery. In a momentous event graced by Royal Highnesses, Excellencies, and leaders from various sectors, Saudia, the national flag carrier of Saudi Arabia, unveiled its … Continue reading Saudia Unveils New Brand Identity and Livery