Aer Lingus unveils new livery

Aer Lingus has unveiled their new livery in an effort to bring a modern and fresh product to customers around their network.

Just like a lot of airlines appear to be transitioning to, the livery is dominated by a clean slate of white, with the main focus being the revised tail featuring a new shamrock and colour scheme.

Additionally, a shamrock has been added to the main entrance door to provide customers with a “warm Irish welcome as they board”.

For a full overview of the livery, see the breakdown image below:

Aer Lingus unveils new livery

The aircraft used at the unveiling event at Dublin Airport is EI-EDY, which is a nine year old Airbus A330-300 powered by two General Electric CF6 engines.

As well as the new livery, the refresh will also be applied across the entire brand, with safety cards, marketing, their website and more all receiving the modernized scheme. New uniforms will also be rolled out later this year, as seen in the preview image below.

Aer Lingus unveils new livery

New uniforms for Aer Lingus

Aer Lingus will also welcome the Airbus A321LR into its fleet this year, which it will deploy on existing and new routes. A new interior will be installed in these aircraft. Additionally, the airline is also examining the possibility of A330neos to replace their A330s down the line.

Sean Doyle, CEO of Aer Lingus, reflected on the refresh in the following statement:

“I’m delighted to present our brand refresh, which comes 20 years after Aer Lingus last invested in new brand livery, and reflects our position as a modern airline.

We have evolved from an Irish airline that flies internationally to an international airline that is proud to be Irish. In addition to the new brand identity and livery, we will also unveil a new uniform later this year and will welcome new A321LRs aircraft to our growing fleet.

The re-imagining of the Aer Lingus brand reflects Ireland in 2019. A society that is open, progressive, liberal, outward-looking and dynamic, an Ireland that is proudly European and has become the destination of choice for inward investment.”

The airline aims to have their entire fleet repainted by 2021.

You can watch the full live stream of the livery unveiling event here:

As a comparison to their old livery:

Aer Lingus unveils new livery

Aer Lingus old livery on one of their A330s

What are your thoughts on the new brand?