British Airways has unveiled a new line of short-haul catering, created by Michelin-starred chef Tom Kerridge. The new range, available for purchase in BA’s Euro Traveller (Economy), promises a significant lift in customer experience, after the airline parted ways with Marks & Spencer.
The new range will be rolled out through BA’s Speedbird Cafe; which will now transition solely to a “buy before you fly” model, aimed at reducing food waste. The airline will also continue to offer complimentary refreshments in Euro Traveller on all fights; comprising of a bottle of water and a snack, such as a breakfast bar or crisps. Those wishing to purchase more substantial food options, including Kerridge’s range, will need to pre-order from British Airways’ online duty-free store (up to 12 hours prior to departing the UK, 24 hours prior to return flights back into the UK).
Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said that the airline’s new menu will offer more flexibility and superior food quality.
“Over the last few months we know that our customers have valued the complimentary refreshments offered, so they’re here to stay. But in addition, we also wanted to offer more choice and the ability to buy something more substantial.”
Ham Hock Sandwich 
Steak and Ale Pie
Tom Kerridge’s menu items include:
- Ham Hock & Smoked Cheddar Sandwich: £4.10 ($5.57)
- Spiced Cauliflower Tortilla Wrap: £4.20 ($5.71)
- Chicken & Bacon Baguette: £4.50 ($6.11)
- Brie Ploughman’s Sandwich: £4.20 ($5.71)
- Steak & Ale Pie: £4.50 ($6.11)
Elsewhere, the airline will also be moving to the next phase of their on-board catering experience, in Club Europe and on all long haul flights from 20th January, following the temporary introduction of minimum-contact meal boxes. British Airways is continuing to work with caterer Do&Co; to develop new menus in their Club Europe and all other long haul cabins, as well as adapting the meal service to reintroduce china and glassware.
“A sandwich, made with care and great flavours, can be a perfect meal and I hope the passengers enjoy my short haul menu.”
Tom Kerridge
IF BA load it at all, they now have a policy of underprovisioning, so the full menu won’t be available and if you’re unlucky on a longhaul, you just wont ne served,
BA,what a TRAGEDY !!!
I hate the livery,the interior is cheap and everything about them is chaep and penny pinching!
Being Britsh i am ashamed of the National Airline being the poor way it is in after IAG and we know who destroyed and turned this once icon of an airline into an international type Ryan Air job!! Irish guy, gives you a clue!
Ever since 1997 its been a downwards tilt! I only hope things will change ,look to Jet Blue,
Emirates,Qatar,this is what BA should be like !!!!!!
Also get a new livery as its AWFULLY WHITE ,have some colour in it! Be inspired by online
fantasy works done by artists doing liveries for airlines as fantasy jobs.Gets some inspiration from
them!
Short haul,cost saving yet again and profit hunting! Personally for a 2 or 3 hours, long as i can buy
something onboard that i like,then fine! Hows about toasting the sandwiches like the ones in M&S
cafe?? They are lovely!
Meals wise,longhaul needs improving, and also TOO my disbelieving eyes, the tight-wads have
not added to the A350-1000 outside camera views for passengers who do not have window seats to view from their entertainments screens in ANY class onboard! Appalling! Even Virgin Atlantic payed
for that for its consumer! BA ,yet again ;’penny pinching’ and at the consumer expense as a firm of accountants not flyers!