2025 has been a year of profound change for me.
I lost my mother, the person who first introduced me to travel and aviation, and who helped make some of my biggest dreams come true.
Then I got married to a beautiful and kind lady. It was a once-in-a-lifetime wedding on the 747…I can’t ask anymore…I am so grateful.
I turned 45 last November, and my hair is gradually turning grey…I’ve been running my YouTube channel like a religion for the last 10 years… but now I feel I’ve found new priorities in my life.
About myself and my channel
My channel and I are always pro aviation. I love to create inspirational aviation content. I work with airlines, airports, and aviation authorities that provided me access to make "behind the scenes" and interesting content.
I made no secret that I have taken "sponsored flights" or "invited flights". The reason many airlines choose to work with me is simple: I don’t charge them. They invite me because they want honest, informed feedback on passenger experience, cabin design, and inflight products.
A recent example is Air France Group CEO Benjamin Smith inviting me to experience the new La Première First Class. His interest was not promotion—but insight. He wanted detailed observations and real comparisons with other First Class products. That kind of dialogue is something I take seriously and responsibly.
I never think of myself as an influencer…I actually feel quite embarrassed (and at times awkward) when someone introduces or labels me as an "aviation influencer". To me, I am far from it. I am still learning, still evolving, and still working toward my dream.
Everything I do comes from genuine passion for aviation — and respect for the people who make it work every day.
Smear Campaign on me
Recently, there have been smear campaigns circulating from a number of content creators with their own private agendas. Among the claims is that I am not the same person off camera — that I have been rude, mistreated cabin crew, or even caused pilots to be grounded.
Let’s return to the fundamentals.
In any business — especially aviation — the most important element of success is trust. Trust is built through respect, consistency, and long-term relationships with people. Aviation is a small community. Reputations travel fast, and actions speak far louder than online accusations.
If I were truly the person described in these claims, I would not have lasted long in this industry — nor would I continue to receive the trust and access granted by airlines, crews, pilots, and partners around the world.
I am not a perfect person. But I have never changed who I am from day one. I am still the same Sam Chui — on screen and off.
To the aviation community, the crews, pilots, airlines, and viewers who believe in fairness and integrity: thank you for your trust. Thank you for allowing me to share your stories and create meaningful aviation content together. I never take that trust for granted.
More Aviation, Less Flight Reviews
Flight videos today are no longer simply about traveling from Point A to Point B. Increasingly, they are packaged with clickbait titles promising drama—a twist, controversy, or words like “scam,” “arrest,” or “ban.” That may work for algorithms and the number of views, but it is not why I started doing this.
Last Sept, I took 2 Emirates flights and chose to be more critical and discuss a more subjective aspect of the service level. It was an interesting experience, but it has shaped my decision to move away from flight review.
Some comments in the video suggest I am faking the video, blackmailing Emirates for money or gains...The reality is you can't really please everyone or prove yourself. When you give a positive review, you’re labeled “paid” or “sponsored.” When you offer criticism, it’s assumed you’re asking for money.
Putting all the noise aside, I did flight reviews because I genuinely enjoyed them. I felt fulfilled every time I turned a special flight memory into a video people could enjoy — especially on a big screen at home. I’ve been doing this for the past 10 years, driven by passion, not controversy.
The Future - New Ideas Welcome
Looking ahead, my channel will no longer focus on regular flight reviews. There may still be the occasional inaugural or special flight — such as the long-awaited Boeing 777X or Qantas Project Sunrise A350-1000 ULR.
The future of the channel is about going deeper into civilian aviation: the rare aircraft, behind-the-scenes access, aviation business, innovation, and the thinking that shapes the industry. I want to bring more perspectives, more substance, and more value — sharing knowledge and insight that go beyond flight review.
Aviation has never been about views or controversy for me. It’s about the joy of flight, the people behind the scenes, and the stories worth telling.
I will continue to be myself and enjoy what I do. That has never changed—and it never will.
Chasing the Dream
As I reflect on my own journey, I realize how much my love for aviation has grown.
I had the privilege to fly on a B747 cargo flight recently. It was so inspiring to watch the pilot fly, lifting the 390-ton machine to its maximum takeoff weight… this is the aviation I love!
I currently have 180+ flying hours, and will continue my flight training on Instrument Rating and Commercial License. Flying really clears up my head…and my goal is now set at the right seat of a jetliner.
Looking forward to resuming my flight training in 2026, and who knows how far I can go… Sky’s the limit! ✈️
