Aura set to commence private first class flights in 2019
Imagine an aircraft with super fast internet connectivity, incredible legroom, gourmet meals and flight attendants that tailor everything to your needs. Now stop imagining because in 2019, all of this is set to become a reality!
Private airline Aura has bold plans to provide customers with a product that no one else offers today by using a specially configured Bombardier CRJ700 fitted with 21 “low tier” first class seats and eight “high tier” Wave class seats.
The airline has allocated private sections of their operating airports to allow for customer-only check in desks, lounges and transport services. The streamlined service means customers can arrive at the airport only 20 minutes prior to departure compared to the usual two hours.
Pricing is based on a subscription payment scheme. Subscribers – known as Keyholders – will pay $100 per month, which makes them eligible for unlimited flights and fares that a lower than most first class public offerings. Non-members can still fly but are subject to greater prices and less benefits. Depending on demand, Keyholders could pay as much as half the suggested amount.
Where will Aura fly?
Initially AURA says that they’ll operate the following routes year-round:
- Atlanta to Miami
- Atlanta to New York
- Chicago to Atlanta
- Chicago to Miami
- Chicago to New York
- Los Angeles to Chicago
- Los Angeles to Denver
- New York to Miami
All city pairs will be served at least twice daily. Seasonal routes will be launched to popular events and destinations based on analyzed customer demand. Holiday destinations, and upcoming events like SXSW and Sundance are prime targets for the airline.
First class passengers will have access to 1-2 cabin with a 44″ seat pitch. If you are more flexible with pricing then you can upgrade to Wave class, which offers reclining AÏANAWAVE zero-gravity seats.
A complex seasonal based menu called Fusion Tapas will be on board and available to all passengers. Fresh sushi and sashimi is part of this menu and is prepared by a professional chef prior to boarding. All of this is part of the “book the cook” service the airline boasts about.
If you want to keep your meals simple and meaty, a sous-vide chef will be onboard preparing fresh meat. The meat is cooked to your preference and is not frozen, meaning you’re set for a juicy, tender piece of steak!
With most customers likely to be business travelers, connectivity is important. Aura intends to offer ultra high speed Wi-Fi to its passengers and is planning to pair this with a iPad Pros for browsing, note taking and entertainment consumption.
Aura states they’re going to launch in 2019 but no official date has been mentioned. Doubt lurks in and out of social media as to whether they can launch or not or if they can sustain operations. Their product is incredibly sophisticated but it only fits a small market. Airlines such as Emirates are already offering incredibly luxurious first class products over greater ranges which begs the question: Is Aura’s price worth it?
For travelers who only fly short routes interstate frequently, this could be the answer to their woes. The private lounges, secluded check in areas and short pre-departure times are all great for when you need to get somewhere quickly and in style. The subscription price is also very good considering it gives you access to unlimited flights.
If Aura can sustain operations or even launch successfully, there’s no doubt that they’ll be an interesting option for travelers to try.
