United Airlines is making big changes to its branding. It adjusted its color palate back in December and it’s rumored that they have an upcoming livery change, that we may see it in the coming weeks, if not months. With lots of re branding going on, its time for United to refresh its amenity kit offerings. United Airlines customers now have an opportunity to experience Sunday Riley products made exclusively for the global traveler with the upcoming roll-out of new amenity kits featuring what is frequently described as a cult beauty brand. This new collection will begin its roll-out later this month on board and in United Polaris lounges and United Club locations with shower facilities.
United’s Vice President of Marketing Mark Krolick said “Sunday and her team really took the time to understand how travel and the aircraft environment affects our customers and formulated an in-flight remedy that complements their journey with United from beginning to end. By elevating the skincare products offered on our planes and in our lounges, we can continue to lift the experience customers have when traveling with United.”
The New Amenity Kits
United will offer three cabin-specific amenity kits featuring Sunday Riley products:
- United Polaris business class: Amenity kit will feature four Sunday Riley products: a lip balm with pomegranate seed oil and shea butter to boost hydration; a face cream with a blend of botanicals to hydrate and soothe skin in-flight; hand cream containing a nourishing blend of shea butter, cocoa butter and rose hip seed oil; and a facial cleansing cloth containing peppermint extract to balance oil and invigorate skin.
- United Premium Plus: Amenity kit will include the lip balm and hand cream.
- United premium transcontinental: Amenity kit will include the lip balm.
Premium cabin lavatories on dozens of aircraft in United’s fleet will also offer a face mist and hand cream formulated by Sunday Riley, as well as other new products, like the Garment Groom 2-1 spot cleaner and fabric freshener created by Murchison-Hume.
Additions to United Lounges
United Polaris lounges, Arrivals lounges and United Clubs with shower facilities across the system will also feature products formulated by Sunday Riley. Lounge and club products will feature an invigorating hand wash with cucumber and green tea extracts to leave skin clean and refreshed; a hydrating shampoo that features cucumber extract and rosehip seed oil to help strengthen and moisturize hair; a replenishing conditioner that contains green tea extract and pomegranate seed oil to help soften and revitalize hair; a refreshing body wash with cucumber and green tea extracts which hydrates and soothes skin; and a nourishing hand and body moisturizer with shea and cocoa seed butters to deeply hydrate and nourish skin.
United Airlines was due for a refresh in the amenity kit category. At the end of the day, no one is booking a flight based around the amenity kits but they are a nice add-on and it looks like United is really trying to help enhance the passenger experience. I am looking forward to what other passenger enhancements are to come from United’s latest round of re branding. American Airlines introduced new amenity kits just under 2 months ago, which means that Delta is up next.